 |
|
|
|
Mortgage Brokers is one the most searched terms on Yahoo in 2007.
MyMortgageBC.com note: More and more Canadians are going to the web to find out information about Mortgages and Mortgage Brokers. MyMortgageBC.com is a mortgage broker located in British Columbia offering Canadians mortgage broker services across Canada.
Yahoo! Canada's list of the top online searches for 2007 provides a
snapshot of what makes us uniquely Canadian
VANCOUVER BC, Dec. 3 - Yahoo! Canada today released its list of the most
popular search terms of 2007 and while the results show that Canadians have a
wide range of online interests, hockey is still number one in our hearts and
number one on the Top 10 search list for the second year in a row. Now in its
third year, the annual compilation of results is based on the search habits of
millions of Yahoo! Canada users, and provides unique insight into consumer's
interests and trends.
While the results show that the NHL and hockey related searches are still
tops with Canadians, the remaining Top 10 show a wide range of interests
ranging from the predictable - Britney Spears - to the prosaic - Environment
Canada. Newcomers to Yahoo! Canada's top search list include the TV show
American Idol, celebrity blogger Perez Hilton and rounding out the top 10 a
newfound interest in NASCAR.
"Canadian search results show that we are more than just a
celebrity-obsessed culture, and although a pair of Hiltons and the inimitable
Britney still fascinate us, this year's top searches also revealed a more
practical and pragmatic side of our consciousness with searches for Revenue
Canada, the weather and the Lottery Corporation," said Oliver Ho, pop culture
specialist and Yahoo! Canada Front Page and Buzz Index Editor.
Top 10 Real Estate-related Searches:
Canadians typed in MLS more then any other term. Search for real estate
terms spiked proving that we're still in a booming market. True to our
conservative values, search for mortgage calculators, rates and brokers were
in the top three. Canadians clearly do their research before jumping into the
market.
1. MLS
2. Real Estate
3. Mortgage Calculator
4. House Plans
5. For sale by owner
6. Mortgages
7. Mortgage Rates
8. Houses for Sale
9. Mortgage Brokers
10. Foreclosures
Top 10 Canadian Searches in 2007:
1. NHL 6. Revenue Canada
2. Britney Spears 7. OLGC
3. American Idol 8. Environment Canada
4. WWE 9. Paris Hilton
5. Perez Hilton 10. Nascar
Other Canadian Top Tens
-----------------------
In addition to its overall Top 10 Search results Yahoo! Canada also
compiled the following Top 10 lists for a variety of categories. Access the
Yahoo! Canada 007 Top Searches Web page at
http://ca.promos.yahoo.com/yearinreview/2007/.
Top 10 News Searches:
Canadian's love their politics and political scandals. Belinda Stronach
took a step down from office but surrounded by scandal, mosquito nets and
sympathy for her breast cancer diagnosis, she was not far from the minds of
Canadians. The Ontario elections made a big impact on search as well as the
assassination of Saddam Hussein.
1. Belinda Stronach
2. Ontario Elections
3. Saddam Hussein
4. Paris Hilton Jail
5. Virginia Tech
6. Dawson College
7. Robert Pickton
8. Stephen Harper
9. NDP
10. Ontario Liberal Party
Top 10 Financial Topics of the Year:
Canadians searched online for financial information and unlike other
searches they looked strictly for Canadian content. Revenue Canada had the
highest number of searches but strong interest was shown in the soaring Loonie
and its repercussions on the Toronto Stock Exchange.
1. Revenue Canada
2. Loonie - US dollar exchange rate (lots of queries related to this)
3. Toronto Stock Exchange (highs and lows this year)
4. GM Canada (strike threatened to cause layoffs)
5. Bank of Canada (exchange rate + interest rate interest)
6. GST (rate cut)
7. Menu Foods recall (deadly pet food scandal)
8. Unemployment
9. Mattel recall (lead-enriched toys)
10. CN Strike
>>
To see all of this year's Top Search lists, go to www.yahoo.ca or
http://ca.promos.yahoo.com/yearinreview/2007/. Additional categories to those
listed in the press release include:
Top Lifestyle searches
Top Images of people
Top Images of concepts/animals/things
Top Trailer Searches
Top Viral Videos
Top Music Searches
Top TV Shows
Top Sports
Top Game Searches
Top Toy Searches
Top Actors/Celebrity Searches
Top People Searched
Top Lifestyle Searches
Top Movies
Top Hockey Searches
Top Athletes
Top Universities/schools
Top Gadgets
Top Britney Spears Searches
Top Travel Searches |
|
|
